Remixed Gifts: Marketing & Advertising

2015-Current

Social media marketing has been the ideal way to engage with new and existing customers since starting the business, especially for my target audience who are heavy Facebook and Instagram users. While I did utilize some paid advertising, I mainly relied on organic discovery and word of mouth.

Email marketing allows me to grow and maintain a list of customers who are “fans” of our brand and want to keep in touch. My click rates range from 2-8.3%, and views from 25-62%.

Advertising in small printed publications allowed me to reach my target audience, locally. I often designed ads and placed them in Birdy, Suspect Press, and others.

In order to demonstrate the “gift mix” concept, I had to stage my own product photo shoots, and fine-tune using Photoshop. Refining my approach to photos created for the website also helped me broaden my social media photography skills.